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5 famous logos and the hidden messages behind them

March 28, 2019

Usually, the norm says that a good logo can be summed up by a regular person in just three lines. That what makes a good logo – good. The fact that it’s easily recognisable, it’s memorable and it’s easy to explain.
However, some of the world’s most important companies and brands have a secret meaning behind their famous logos. You may be shocked to find out what was lying in front of your eyes all this time, without even knowing it.
Let analyse 5 famous logos that have hidden messages behind them. What are they? What do they represent and how come you didn’t notice this earlie

1. Carrefour

Carrefour is the giant French retailer, and one of the world’s largest stores. It’s available all around the globe, and it’s the number 1 retailer in Europe. While it’s logo may not appear to hide anything at first, that couldn’t be falser.

In French, “carrefour” means “crossroads”, and this is indicated in the logo features. This is quite visible, so it’s not that shocking. What will blow your mind is the fact that the negative space inside the logo is actually the letter “C”. C – for Carrefour!

2. Amazon

Amazon, the American online retailer founded by the world’s richest man, Jeff Bezos, has a little more to show with its logo than one might notice at first glance. You probably shop on Amazon on a regular basis, just like most people do, but how often do you look at the logo?

Well, here’s the trick. The yellow arrow underneath the word “Amazon” goes from “a” to “z” subtly communicating that the online store offers everything from A to Z.

3. Apple

Apple, a company that needs no other presentation and with possibly one of the world’s most famous logos. What is there to say about this iconic apple? Theories behind the secret message behind this famous logo imply biblical roots.

It is said that Apple’s logo derives from the story of Adam and Eve, the apple being the fruit Eve bit from in the Bible, the fruit belonging to the Tree of Knowledge. How’s that for a story?

4. Picasa

Google probably has the widest array of products and service out of any tech giant out there. Picasa is one of their most recognisable websites and guess what? There’s a story behind this logo too.

At first, the logo seems to be the camera shutter, but if you look a little closer, you’ll notice that the shutter’s center is actually a house. A home. The word “casa” means “home” in Spanish, making Picasa the home for all your photos. Now that’s how you build a powerful logo with a strong message!

5. Beats

BEATS by Dre is one of the fastest growing companies and one of the fastest to reach the status o billion-dollar company. The logo shows the letter “b” before the word “beats” and that’s actually a pair of headphones sitting on a round human head.

It’s simple, to the point, and very meaningful. Everybody recognizes this logo now, making it one of the best designed by any tech company so far.

EXTRA – How to make your logo stand out, just like the world’s most famous logos?

Everybody can make a logo. Let’s go as far as to say that everybody can make a great logo. And that’s true. However, until you’ll find that designer to make that great logo you could be spending a lot of time and money that’s simply not worth the trouble.

We recommend you give RovenLogos a shot and here’s why:

You’ll be able to get free logos for personal and commercial use, simply by creating a free account and browsing around the website. Search until you find something you like, use it, give credit to its creator and start building a successful business with a fabulous logo.

Graphic designers at RovenLogos submit their best works in order to build their portfolios, offering you the opportunity to select a premium logo from the industry’s la crème de la crème! Enjoy making your logo worldwide known, enjoy getting famous!

How to choose the right logo design for your company

February 8, 2019

Choosing the right logo design for your company is no easy task. Anybody who has ever founded a company, or has been in charge of branding a product or a new service can confirm it.
When you choose a logo for your business, you’re not just choosing an image, a photo, or a few lines with a slogan written under it. You’re choosing a path, a strategy, an identity! You’re creating something new, something that needs to stand out, something that needs to make everybody understand what your company is about at first sight.
This is why searching for the right logo design to meet your needs, standards and branding guidelines is not a process that should be taken lightly. In other words, you could say that choosing the best logo for your company is like building the foundation of your home.

Without a strong foundation, any building starts crumbling down.

Your logo should be your business card. It’s the thing that builds the first impression and it can mean the difference between being contacted by a new client, or getting passed over for a company with a fresher, more dynamic and more professional loo

1.Choose your colours right

What does your company stand for? What do you want to communicate to your target audience? What do you want to achieve with your logo?

These are the first questions you should ask yourself when choosing the colours of your logo. Try to identify the key colour pallet used in your industry. After doing an extensive research, and after having found what colours clearly indicate to your sector of activity, you have to decide whether you want a colour that clearly indicates what your line of business is, or if you want something completely different.

Why would you do that, you may ask. If you choose a colour specific to your line of business, you have the advantage that people will already have an idea about what your company is about, the moment they see your logo. However, this comes with a disadvantage, because the more you resemble other companies in your field, the harder it is to stand out.

This is where choosing colours from outside your industry plays a big role. It will make your brand easily stand out of the crowd, but people will have a harder time figuring out what your company does. Based on your business plan, you need to choose one of these two strategies.

2.Choose the right logo design

First you have to choose for a logo designer, and after viewing his portfolio, you’ll have to request a quote from him, based on your specific needs and requirements. A good logo designer will also come up with a few suggestions and tips & tricks on how to better showcase your company’s features and strengths.

If you’re not willing to spend a fortune on an experienced logo designer, there are still other methods to choose the best logo design for you and your business. Roven Logos offers a large variety of free logos for your business, from fresh-talented designers who want to build their portfolios.

They offer their logo designs for free in order to help out companies who are just starting out and are working on a budget, and this way, their designs will also get visibility through your company.

We believe that everybody deserves a perfect logo, and if you can’t find a free one that suits your needs, be sure to contact our logo designers in order to get a custom logo tailored to your branding requirements.

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