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Choose a logo design that fits your business
Are you looking for a logo for your business? Before choosing a logo, you will need to document yourself, see how many types of logos there are and then decide which of them will best represent your business. Nowadays it is no longer enough just to have a logo, it is necessary to have a good logo design, made by professional designers. You will have to take into account factors such as the field in which your company operates and the image you want it to have on the market. Based on these you will be able to make a decision on how your future logo will look. On our site you can find several categories of logos for all types of business or activities. To make it easier for you, you can also use the search box if you have certain words in mind.
There are some main rules you will need to follow when choosing a logo before you start using it in your marketing campaigns:
- The logo must be in vector format. All our logos are in vector format and are created in Adobe Illustrator. When an image is in vector format it means that it can be enlarged or reduced in any way, without losing quality. A logo must always be vectorial.
- The logo must keep your characteristics and be visible even in small dimensions. Let's take the example when it is printed on a business card. The logo must have all the details visible and keep its quality.
- The logo should look good on backgrounds with different colors.
Browse the logo categories on the website and analyze what type of logo suits you. However, we recommend that you use our logo customization services and custom logo design services if you want a unique and original logo. We will help you create a representative symbol that your company will display on the market. We will prepare the ground together for the evolution of the company in the eyes of your clients and business partners.
Tips for choosing a logo design
The logo is the first impression you create with your audience. It's a moment-to-moment reflection of your company's mission and values, allowing you to share your personality with your customers. But sometimes it can be difficult to choose one that fits the tone of the company.
01. Market Research
Before you decide to hire a graphic designer or choose a logo design from the many resources available online, it's important to know what works best for your industry. Start by doing some research into how your competition is using their logos and what is working for them. Take note of the colors, shapes, and fonts they use and ask yourself why they chose those elements over others to achieve the tone of their company's brand. Although everyone likes and uses certain styles (a timeless classic) in common, there are also specific things that can make or break a design from your industry (i.e: if you're designing an accounting firm logo, using cursive isn't a good idea).
02. Collect Ideas
Once you've done the research, it's time to start collecting ideas and concepts. While you're at it, be sure to take note of any logos that are similar to yours (and don't use fonts like cursive or Comic Sans – these styles are notorious for clashing with other business logos). Instead of collecting logos from your industry though, collect from friends or people you know in similar industries. It's okay if the design doesn't look exactly the same, but it should still have some similar elements. You can also use a search engine to look for inspiration from people in your industry with different websites and blogs that feature best practices and designs.
03. Basic Design
Now it's time to choose your favorite design. The goal here is to be able to create a mark that represents your brand. Once you've found it, save it in an appropriate file format and move on to the next step (reviewing).
04. Review
After you've downloaded your logo, it's time to review the design. There are a few key things that you should be looking for when doing this. First off, is there any resemblance to a current logo of yours? Second, did you choose a style that you're familiar with or unfamiliar with (which one do you prefer?). Lastly, what are some of the options available to you as far as creative use of your new logo in different applications? It's important that you have all of these questions answered so that when it comes time to choose from the many different logos and designs available online, there is not much confusion about how the logo will be used and how it will impact your brand.